Through my readings on Production Design and Art Direction for the various areas of animation, certain aspects tend to repeat themselves. I have gathered them into a list, which I refer to as the Golden Rules of Production Design for animation, simply based on them being recommended by several industry professionals.
- Characters, action and background scenery are developed simultaneously throughout the storyboard process (Locke, 1992).
- Simplicity is the key. Do not over-complicate your design, or your audience might get lost in details instead of the action, or, your design might appear messy and badly coordinated (Locke, 1992).
- Harmony is the key: backgrounds should be designed in accordance with characters, both through technique and style (Locke, 1992).
- The background serves the character and the story. It should never dominate a scene unless the Director specifically intends this. The background should never draw attention away from the action (Locke, 1992).