The golden rules of production design for animation

The golden rules of production design for animation

Through my readings on Production Design and Art Direction for the various areas of animation, certain aspects tend to repeat themselves. I have gathered them into a list, which I refer to as the Golden Rules of Production Design for animation, simply based on them being recommended by several industry professionals.

  • Characters, action and background scenery are developed simultaneously throughout the storyboard process (Locke, 1992).
  • Simplicity is the key. Do not over-complicate your design, or your audience might get lost in details instead of the action, or, your design might appear messy and badly coordinated (Locke, 1992).
  • Harmony is the key: backgrounds should be designed in accordance with characters, both through technique and style (Locke, 1992).
  • The background serves the character and the story. It should never dominate a scene unless the Director specifically intends this. The background should never draw attention away from the action (Locke, 1992).